What We Do

About the UMF Honey Association

The UMF Honey Association oversees all use of the UMF quality trademark and supports licensees and consumers through a number of programmes and activities.

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PO Box 125217
St Heliers 1740
New Zealand
+64 (0) 9 575 3127
+64 (0) 274 418 508


We appoint independent auditors to regularly check and analyse samples from the marketplace. This helps protect consumers from counterfeit products.


We have a programme of standardised testing in place across all territories where UMF Mānuka honey products are sold.


We continue to invest heavily in industry leading scientific research of Mānuka honey, as a way of future-proofing the industry.

Our History


Waikato-based honey producer Margaret Bennett meets with New Zealand trade Enterprise (TRADENZ) officials seeking advice on how to identify and differentiate the unique properties of Mānuka Honey. 1995


Meetings are held with TRADENZ officials, attended by interested parties including producers, marketers and researchers.

A dedicated industry group is formed called the Active Mānuka Honey Industry Group (AMHIG).

A steering committee is appointed to investigate a name for the unique properties found in Mānuka honey and to establish industry standards.

The Unique Mānuka Factor (UMF) quality trademark is developed. 1997


The registered trademark UMF is formally unveiled at a beekeeper’s field-day event at Paengaroa in the Bay of Plenty.

AMHIG becomes an incorporated society known as the Active Mānuka Honey Association (AMHA)

Beekeepers contribute funds to help fund the protection, research and promotion of the UMF brand.

The UMF quality trademark is launched and successfully defended legally. 1998


In market audits of UMF Mānuka honey commences. 2004


IANZ Accreditation for NZLABS. 2009

Mission Statement